...according to Dan Pallotta. He writes in his blogpost that often, many organisations believe that re-branding simply means giving their existing name a new look - but actually, there is a lot more to it than this... Some great examples of logos can also be found elsewhere online - be inspired by this range of creative ideas...In his blog, John McWade discusses whether the new Pepsi logo works, amongst other posts in his blog, on logo design.
Don't forget the Journal of Brand Management can be accessed online, currently on campus only.
