This article tells us about a new interactive advert which was displayed at a bus stop in Oxford Street, London yesterday; it's for Charity Plan UK and plays a 40 second video showing the plight of girls in poverty; passers-by can also plug in their headphones to listen but sorry guys, the technology can distinguish men from women and this one is for ladies only - the idea is also to try and raise awareness of gender discrimination. 24 Feb 2012
The future of adverts?
This article tells us about a new interactive advert which was displayed at a bus stop in Oxford Street, London yesterday; it's for Charity Plan UK and plays a 40 second video showing the plight of girls in poverty; passers-by can also plug in their headphones to listen but sorry guys, the technology can distinguish men from women and this one is for ladies only - the idea is also to try and raise awareness of gender discrimination. 