Richard Branson, the face behind the Virgin brand, has built a global business empire and in the process, has stamped his place in history as one of the most successful entrepreneurs. In a recent interview with the Entrepreneur magazine, he looks back and discusses some of the secrets to his success. Here are his five golden rules for new businesses that are just starting out:1. If you don’t enjoy it, don’t do it. You must love what you do.
2. Be innovative: Create something different that will stand out.
3. Your employees are your best asset. Happy employees make for happy customers.
4. Lead by listening: Get feedback from your staff and customers on a regular basis.
5. Be visible: Market the company and its offers by putting yourself
or a senior person in front of the cameras.
