This month's Admap (hosted in WARC) features a cluster of articles that focus on celebrity endorsements. Features include an in-depth look at partnering brands with celebrities as well as new analysis of the entries to the 2012 Cannes Creative Effectiveness Lions. There’s also a round-up of the latest trends coverage and a look ahead to upcoming content and events.
WARC can be accessed through the Portal (Students, Library, Athens).
