Interbrand is a global brand consultancy company, who have worked on branding strategies for clients such as McDonalds, Post-it and Fairtrade, to name a few.
As a company, they also publish what they preach; articles, papers and reports can be found in abundance on the website, which include the '2012 State of the Industry Report', 'Branding in the Post-Digital World' and 'Luxury Brands: How to maneuver through this moment of austerity'. 'Best Global Brands' is their annual study of the world’s most valuable brands - the Best Global Brands report for 2012 can be found here.
IQ is an online magazine with articles discussing branding issues in the political, digital, creative and corporate citizenship arenas.
Brandchannel is a member of the Interbrand family and brings the latest news, trends and analysis.
