Warc's Toolkit 2013 features ten chapters on the key challenges facing brands in the year ahead. Here are the contents of the report:
1. Consumers: How can brands win over the disaffected?
2. Strategy: How can a brand embed itself into everyday life?
3. Mobile: How does mobile change the shopper journey?
4. Media: How are brands responding to multiscreening?
5. Content: What role should content play in marketing?
6. Social media: How can social media best drive business results?
7. Word-of-mouth: How can brands use WOM to best drive advocacy?
8. Insight: How can brands turn 'big data' into actionable insights?
9. Targeting: When should brands personalise their approach?
10. Adspend 2013: What is the forecast for advertising expenditure?
Available online in WARC
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