As Black Friday dawns upon us, people across the UK will be heading to the shops to bag a bargain. Meanwhile, many retailers have been planning months ahead for the big day and are viewing it as an opportunity to boost sales. A good sales strategy is crucial - if too much stock is ordered in advance, but not enough of it, there may be a shortage for last-minute shoppers. If too much is bought, further discounting will be needed over Boxing Day and January sales to clear excess stock.
So how are retailers selling it? Looking at my own inbox, email marketing appears to be a popular choice; this guide gives some case studies of successful email campaigns and here are some tips for retailers.
But are customers buying it?
Black Fridays have received some bad press. This article discusses why some retailers have chosen not to jump on the bandwagon, whilst Which? are highlighting that some deals are not all they appear to be.
