New Report: Consumer Behaviour

"No two buying experiences are quite the same, but there are still some conclusions we can make from buying patterns and behaviours. Understanding the shopping habits and preferences of the various consumer types allows companies, brands and retailers improve how they target their core customers." Euromonitor International

Euromonitor have published the results from a survey on buyer behaviour; this new report: 'Using Consumer Types to Understand the Path to purchase' reveals eight types of consumer including the 'Undaunted Striver' and 'Impulsive Spender' and aims to show what informs each customer to reach a decision on their purchase.