“I am a product guy at my core,” West says. “To make products that make people feel an immense amount of joy... and solve issues and problems in their life, that’s the problem-solving that I love to do.” Kanye West, Forbes
Kanye West - rapper, producer, designer - doesn't need an introduction. He has had his share of ups and downs; after a particularly turbulent period, however, things seem to have settled and he appears to be on an upward trajectory, soon to feature on the much-coveted Forbes cover.
The Forbes interview delves into his story and his company 'Yeezy' to find out what makes him tick. The aspect that I find interesting from a business-viewpoint, is his marketing strategy; rather than a traditional sales strategy, he prefers surprise drops of limited numbers of his sneakers, which seems to have worked well for him. His empire continues to grow as he looks to add another passion of his - architecture - to the Yeezy brand.
