A new whitepaper entitled, 'The Impact of Coronavirus on Consumer Types' is now available for download. Published by Euromonitor, it discusses the 11 different personality-driven consumer types and how they will be affected by Covid-19 this year and into the future. Some of the changes it forsees are that many consumers will cut back on their spending, switch to online as opposed to physical experiences and may become more involved in charitable causes. It suggests that businesses need to be aware and able adapt to a changing consumer landscape.
