Recent articles in WARC cover personalised targeting, shopper marketing and design effectiveness; there are articles from Admap on Integrated Marketing which include:
- IPA research on integrated campaign effectiveness
- How to attain integration's Holy Grail
- Asia's integration challenge
- Using the right touchpoints in the right way
A special issue of the Journal of Advertising Research discusses the following:
- Mobile - the medium of the future?
- Cross-media - from silos to synergy
- Television - the secret of TV's success
There are also articles from the latest copy of Market Leader :
- New world order of global brands
- Products die but brands live forever
- Why doesn't the best brand always win?
Peter Field writes an article entitled 'Death of the Global Campaign'; reports from conferences can be found as can a new monthly crop of case studies featuring numerous brands.
