This first post of the year is all about the Fyre Festival, a story that's drawn worldwide attention - for all the wrong reasons.
The story of the Fyre Festival goes back to 2016 when it was advertised as an exclusive luxury party in the Bahamas, however it failed to meet the promises made - in short, it was a complete disaster. As the online conversation continues to rumble on, a documentary by Netflix has been released on how it all unravelled.
Why is this such a valuable case study for Business School students?
This story is spectacular in terms of the sheer number of lessons to be learnt across a spectrum of subjects, which include: crisis management, customer service, events management, hospitality, human resource management, market research, marketing, public relations, stakeholder relations, role of social media/influencers and tourism management.
